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Going Beyond Table Stakes When Evaluating DMPs

by Amobee, June 20, 2017

Connecting with your customers across all channels is essential if you want to create consistency across the journey. Most data management platforms (DMPs) tick a few boxes when connecting to marketing systems including CRM, email tools, site personalization, or digital advertising execution platforms. When choosing between DMPs, you have to go beyond the basics and ask the right questions.

If any areas in particular are important to your business, they should be priorities when choosing a DMP. Here are a few considerations:

  • Where do you spend the bulk of your budget?
  • Which channels are most important for you to begin with? A CRM system, email or digital advertising?
  • Which area is most important for activation in real-time?

The native connection in digital ad platforms is important so you can reach customers and influence their decisions at the moments that matter the most. The most powerful part is that it’s immediately actionable on the demand side platform (DSP) — you can build your audiences and activate on them across channels in real-time.

Go further into these considerations when evaluating DMPs, by watching this video.

 

About Amobee

Founded in 2005, Amobee is an advertising platform that understands how people consume content. Our goal is to optimize outcomes for advertisers and media companies, while providing a better consumer experience. Through our platform, we help customers further their audience development, optimize their cross channel performance across all TV, connected TV, and digital media, and drive new customer growth through detailed analytics and reporting. Amobee is a wholly owned subsidiary of Singtel, one of the largest communications technology companies in the world.

If you’re curious to learn more, watch the on-demand demo or take a deep dive into our Research & Insights section where you can find recent webinars on-demand, media plan insights & activation templates, and more data-driven content. If you’re ready to take the next step into a sustainable, consumer-first advertising future, contact us today.

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