Blog  Platform  

Putting Your Data to Work: How Turn & SAP hybris power smarter prospecting

by Amobee, February 16, 2016

In today’s digital world, customers are constantly sending signals to brands about what they want and need – through search, web browsing, opening emails and engaging with ads. But too often these signals get lost as data resides in different parts of an organization. Bringing all of this data together provides marketers a deep understanding of their consumers.

Integrating data from offline sources, marketing automation systems and programmatic advertising platforms allows marketers to streamline interactions throughout the customer journey, ultimately expanding reach, improving customer engagement and driving more efficient returns. Turn is partnering with leaders in the marketing technology industry to help brands unify their data so they can stop wasting valuable data, and understand and react to that information, providing relevant, engaging, profitable experiences.

Working with SAP hybris, Turn enables marketers to leverage digital advertising and advanced analytics to drive a steady stream of qualified leads to their eCommerce environments. As part of the SAP hybris Marketing solution, marketers can use Turn’s DSP and DMP to use anonymized data of high-value customers to improve segmentation, campaign optimization, and media delivery. The two in partnership create a consistent experience throughout the entire consumer journey.

Our real-time capabilities and global advertising ecosystem enable marketers to react quickly to changing opportunities as customers move through the buying cycle, while delivering a consistent and relevant experience across all digital channels (display, mobile, video and social). A deeper understanding of customers lets marketers expand the reach of their desired audience, find new prospects with a high propensity to convert and deliver more relevant messages.

To learn more about how Turn and SAP hybris can help you leverage the power of analytics for smarter prospecting, contact sales@www.amobee.com.

 

About Amobee

Founded in 2005, Amobee is an advertising platform that understands how people consume content. Our goal is to optimize outcomes for advertisers and media companies, while providing a better consumer experience. Through our platform, we help customers further their audience development, optimize their cross channel performance across all TV, connected TV, and digital media, and drive new customer growth through detailed analytics and reporting. Amobee is a wholly owned subsidiary of Singtel, one of the largest communications technology companies in the world.

If you’re curious to learn more, watch the on-demand demo or take a deep dive into our Research & Insights section where you can find recent webinars on-demand, media plan insights & activation templates, and more data-driven content. If you’re ready to take the next step into a sustainable, consumer-first advertising future, contact us today.

Read Next

All Blog Posts
Company Updates

Amobee Acquires Turn

Today, we announced that Amobee has entered an agreement to acquire Turn, a leading multi-channel DSP and DMP with advanced data analytics capabilities serving brands and agencies, at an enterprise va…

February 23, 2017

Perspectives

Taking a Look at the Innovation at Amobee

Today, Turn is launching a blog focused on technology -- a home for our engineers and data scientists to talk about the creative, data-based solutions that help our platform uncover truths for marketers.

June 2, 2016

Perspectives

Amobee Technology Drives Marketers Forward

Amobee is building industry leading technology, enabling brands and agencies to solve complex marketing challenges. Watch this new video showcasing the passion and expertise of the team that builds te…

March 10, 2016