To engage the right consumers, at the right time, with the right message, an advertiser must have access to insights that matter, and also to the greatest pool of opportunities to reach those audiences. Within the past few days, the Turn platform achieved a rate of 3 million queries per second (QPS) globally. It is a particularly meaningful milestone for us and for the top brands and agencies we work with around the globe. Technologically, this means that our system can receive 3 million bid requests and data collection pixels every second, and respond with meaningful answers within 20 milliseconds.
The QPS measures how much opportunity and reach Turn is exposed to on behalf of our customers. Three million queries per second translates into 260 billion daily touch points we have with Internet end users. At this scale, we have continuous access to virtually every device in the U.S. and countless countries worldwide. Unprecedented scale equals unparalleled marketing possibilities.
Today’s marketers want to centralize their audience data and act on the insights they glean — all along the customer journey. As Turn continues toward building the “What Works Machine,” this unprecedented, industry-leading level of access to end users will help our algorithms follow them across channels and devices and allow advertisers to present seamless and holistic marketing messaging to end users.
Read NextAll Blog Posts
Marketers Want More from Programmatic
Turn CEO Bruce Falck described three trends he’s seeing now to German publication Onlinemarketing.
September 30, 2016
Programmatic In-House: 3 Keys to Success
Suman Chagarlamudi shares key considerations brands must take when starting to bring programmatic in-house.
December 9, 2015
Marketers Are Embracing the Power of Programmatic Insights
No one has a crystal ball, but there are a few things that are relatively easy to predict about 2017.
December 20, 2016