May 9, 2022Press Release
Amobee and National Media Research Collaborate to Refine Audience Data and Improve Media Spend Through Contextual Web Analytics Platform
Amobee’s proprietary user panel arms National Media with web + social consumption insights, messaging lift awareness, actionable contextual audiences against first-party data, TV data, and more.
April 20, 2022Press Release
Amobee Partners with SeenThis to Deliver Streaming Advertising at Scale
Amobee expands video-led strategy with SeenThis maximising consumer attention through adaptive streaming ad technology within display placements.
April 17, 2022Press Release
Amobee Adds Innovid to Further Grow Their Cross-Platform Measurement and Attribution Tools for Advertisers in Australia
The goal of this collaboration is to drive independent, data-driven insights for advertisers to effectively reach and engage with relevant audiences with relevant messages across TV inventory at scale.
March 28, 2022Press Release
Amobee Attains IAB UK Gold Standard 2.0 Certification and TAG Brand Safety Certified Seal
Amobee continues to safeguard the online advertising ecosystem through two prominent accreditations: the IAB UK’s Gold Standard 2.0 Certification and the TAG Brand Safety Certified Seal, validated by ABC Audit.
March 17, 2022Press Release
Amobee Joins Hands with Industry Leaders in Programmatic Advertising to Update IAB Europe’s Third-Party Cookie Guide
Amobee, a global leader in advertising technology that unifies audiences to optimize results, today announced its participation with IAB Europe’s Programmatic Trading Committee to update IAB Europe's Third-Party Cookie Guide.
December 17, 2021Press Release
Leading Industry Participants Launch New Initiative to Support the Development of Addressable Media in Europe
Founding members – Amobee, Carbon, Comscore, Finecast, LiveRamp, Lotame, Neustar and PubMatic – will work collaboratively across the European media and advertising ecosystem to support the development of a positive, sustainable roadmap for addressable media
December 13, 2021Press Release
Amobee and IRI Partner to Bring Propensity Scoring to CPG Advertisers and Enable Increased Efficiency Through Bid Decisioning Optimization
Amobee, a wholly owned subsidiary of Singtel and global leader in advertising technology and IRI, a fast-growing, global leader in innovative solutions and services for consumer, retail and media companies announced an expansion of its partnership to enhance and further optimize Amobee’s Propensity Scoring (APS) product.
November 29, 2021Press Release
Amobee Positioned in the Leaders Quadrant of 2021 Gartner® Magic Quadrant™ for Ad Tech
Amobee, a global leader in advertising technology that unifies audiences across TV, digital and social, announced it has been positioned as a Leader in the Gartner Magic Quadrant for Ad Tech.