AnalyzeMake better decisions
Eliminate media inefficiencies
Increase working media by uncovering the true costs of third-party data, platform fees, viewability vendors and brand safety filters.
Bridge offline sales with online data
Measure bottom line performance from marketing efforts by matching offline KPIs, like footfall and in-store purchase, to granular campaign details like creatives, tactics, audiences and devices.
Take ownership of your data with exportable user-level analytics
Evolve future strategies with transparent, unaggregated data that demystifies the consumer journey and incremental lift of advertising efforts.
What's Inside
Consumer Journey Analysis
Use real-time and historical insights to understand which elements influence the path to purchase, and uncover new paths to conversion. Adjust your approach accordingly, from creative strategy to budget allocation.
Use Cases:
- — Journey Orchestration
- — Working Media Analysis
- — Media Optimization
Lift & Incrementality
Measure true performance and cross-channel effectiveness of each campaign. Don’t ask "if it worked” – find out precisely how well it worked through accurate measurement of the lift that resulted from the ad you served. Prove which audience segments provide the highest ROAS and optimize retargeting spend.
Use Cases:
- — Customer Journey Analytics
- — Attribution
- — Media Optimization
Media Source Efficiency
Quickly identify the highest performing media channels, inclusive of Amobee and partners. See viewability metrics and impression overlap across each channel and partner, then hone in on the most efficient media sources to streamline buying.
Use Cases:
- — Reach & Frequency Management
- — Cross Platform Analytics
- — Media Optimization
Audience Insights
Understand what they’re most interested in, when and why they engage with you, and on which channels and devices they’re converting the most. Armed with this knowledge, conduct future planning with confidence.
Use Cases:
- — Cross Device Analysis
- — Behavioral Insights
- — Cross Channel Analysis
3rd Party Measurement
Take a look upstream to see how attention metrics are impacting your awareness and conversion rates. Create or redefine user journeys based on impressions, adjusting campaigns to KPIs that will drive users down-funnel and generate positive business outcomes. No more blind spots.
Use Cases:
- — Post Campaign Lift
- — Conversion Rates
- — Campaign Insights
The ability to extend reach against an in-market audience in order to drive incremental growth during a key time, for any brand, is pivotal and a large part is thanks to our partnership with Amobee and the data solutions they provide.
– Emily Kowalczyk, Media Supervisor, Mediahub
Differentiators
Event-level query access
Custom query language makes granular data retrieval quicker, cutting down the time between data events and insights.
Bid-stream meets audience data
Impression and bidstream data is nested within the audience user profile, allowing marketers to take an audience and analyze their browsing behaviors. Inversely, marketers can segment a digital experience and retrieve the audience attributes of that segment.
Proprietary panel data
Get access to market insights in platform from Amobee’s panel of 50MM users globally in order to analyze consumer sentiment and consumption trends around brands and topics.
Consumer journey analytics
Sequence user journeys across devices, formats and channels to uncover the touch points and messages that impact results. Bring in timestamped offline data events to complete the holistic journey.
Working media analytics
Transparent reporting and supply relationships afford marketers the opportunity to remove waste and increase working media.
See what's working, what's not, and why.
