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Do You Know if Anyone Is Seeing Your Video Ads?

by Amobee, November 01, 2016

Turn understands the challenges facing brand advertisers. That’s why today we announced our groundbreaking video viewability technology solution now has the world’s top viewability providers – DoubleVerify, Integral Ad Science and Moat – embedded in the platform. It’s truly innovative because it’s built on a legacy of data and insights, fully automating viewability performance at a massive scale. Recently, a global CPG company used our technology to beat campaign benchmarks by 30% and industry benchmarks by 60% for video viewability, all while maintaining a low viewable CPM (vCPM) and reaching its high-value target audience at scale.

Here’s how we have consistently beat industry averages and outperformed our competitors. All of these features are available at no additional charge to Turn advertisers.

The Hardest Working Algorithms in the Video Ad Business

Algorithmic optimization? Check. Integrated with my preferred third-party viewability provider? Check. Reporting available in-platform? Check.

Turn is really good at predicting viewability. In a previous post, we explained how we evaluate massive amounts of viewability data that we store in our data management platform (DMP) thanks to our always-on sampling with DoubleVerify, Integral Ad Science and Moat. We also consider every data point we store to be an indicator of viewability. What really sets us apart is our ability to match viewability data with all of the additional data points across multiple ad dimensions for every campaign run through our platform.

When we receive a bid request, our algorithm evaluates player size, time of day, user data, OS, device and many more data points to make the most informed predictions. No other platform can leverage this much data on a large scale for every bid request. With the click of a button we give marketers the ability to minimize wasted impressions, worry less, and concentrate on solving higher-order marketing challenges.

The World’s Top Viewability Partners

We also redefined viewability reporting by leveraging our powerful analytics platform, DataMine, to analyze viewability at any level (site, creative, audience, you name it) using any of the metrics offered by DoubleVerify, Integral Ad Science or Moat. With Turn you can turn these insights into valuable advertising that will shape media-mix and even creative decisions.

This quarter, don’t settle for demand side platforms’ (DSPs) promises that pre-bid integrations and an “algorithmic approach” will serve your needs. Make sure you challenge your DSP partner to show you the mix of proprietary tech and partnerships, hard data and metrics that prove you are getting value for your video advertising dollar.

Learn more about Turn’s video capabilities here.

 

About Amobee

Founded in 2005, Amobee is an advertising platform that understands how people consume content. Our goal is to optimize outcomes for advertisers and media companies, while providing a better consumer experience. Through our platform, we help customers further their audience development, optimize their cross channel performance across all TV, connected TV, and digital media, and drive new customer growth through detailed analytics and reporting. Amobee is a wholly owned subsidiary of Singtel, one of the largest communications technology companies in the world.

If you’re curious to learn more, watch the on-demand demo or take a deep dive into our Research & Insights section where you can find recent webinars on-demand, media plan insights & activation templates, and more data-driven content. If you’re ready to take the next step into a sustainable, consumer-first advertising future, contact us today.

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