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Efficiency, Effectiveness, and Precision: Building Brands with Programmatic Advertising

by Amobee, September 08, 2015

Effectively connecting your brand with your customers means interacting with your audience naturally – having conversations with them at the times and places they choose, on the topics most relevant to them. Today’s programmatic advertising – let’s call it 2.0 – delivers the accuracy and precision needed to provide that personal touch. It’s like having the ability to talk to a specific group of friends at a party, as opposed to jumping on a table with a megaphone. How? Unprecedented control over platform and context, incredibly accurate targeting, and of course, massive reach.

For years, programmatic advertising has been considered too blunt an instrument to be an effective brand-building tool. After all, databases are lousy conversationalists. They come on too strong; at the wrong time; or in the wrong place. It’s a small wonder brand marketers have traditionally turned up their noses at programmatic. But times are changing – today’s programmatic offerings are technologically advanced enough to allow savvy marketers to monitor and measure campaign performance in real time, see what’s working and what isn’t, and adjust both media and creative on the fly.

Modern programmatic advertising is the most efficient, effective, human way for brand marketers to keep conversation flowing. Want to learn how? Learn more in the latest installment of our Smart Market education series, Efficiency, Effectiveness, and Precision: Building Brands with Programmatic Advertising.


About Amobee

Founded in 2005, Amobee is an advertising platform that understands how people consume content. Our goal is to optimize outcomes for advertisers and media companies, while providing a better consumer experience. Through our platform, we help customers further their audience development, optimize their cross channel performance across all TV, connected TV, and digital media, and drive new customer growth through detailed analytics and reporting. Amobee is a wholly owned subsidiary of Tremor International, a collection of brands built to unite creativity, data and technology across the open internet.

If you’re curious to learn more, watch the on-demand demo or take a deep dive into our Research & Insights section where you can find recent webinars on-demand, media plan insights & activation templates, and more data-driven content. If you’re ready to take the next step into a sustainable, consumer-first advertising future, contact us today.

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