Amobee

Recent articles by Amobee
Data & Insights

Unlock the Precision of CTV By Unifying Audiences

Heading into this year’s Upfronts, buyers and sellers need to understand the unique strengths of different linear TV, CTV, and digital channels to ignite performance across the entire spectrum of inventory.

March 18, 2021

Perspectives

Why You Should Be Fast-Tracking Customer Identity, According to LiveRamp’s Travis Clinger

Cookie deprecation is the biggest opportunity in the history of ad tech and people-based identity and contextual solutions will become the new gold standard.

January 28, 2021

Data & Insights

Learn How Molson Coors is Preparing for the Future of Consumer Identity

Consumer-centricity and personalization have become bigger topics than ever before for Molson Coors. Here's how they got on the right consumer identity path.

December 15, 2020

Company Updates

ITV Launches Planet V, Developed by Amobee

ITV, the United Kingdom’s biggest commercial broadcaster, has launched its premium advanced advertising platform, Planet V.

October 5, 2020

Company Updates

Amobee Recognized as a Leader in Gartner’s Magic Quadrant for Ad Tech

Challenger in 2019. If you’re a subscriber to Gartner Research, you can view the full Gartner Magic Quadrant for Ad Tech Report here. 

September 22, 2020

Company Updates

AdTechCares Expands Mandate to Support Black Lives Matter

“Fighting the epidemic of Racism will be a marathon (and beyond). Our journey will continue, our strategies will evolve, and we will persist. "

September 15, 2020

Forward Thinking

#KeepWearingIt: Join our Covid-19 Social Media Challenge

Our global Covid-19 PSA campaign has now reached 3.7 billion impressions and ~2 billion people around the world, and we are not stopping!

August 24, 2020

Amobee Life

Why Jack Bamberger Picked the Company Leading the TV-Digital Future

The Amobee Team would like to officially welcome Jack Bamberger to our global family of passionate ad tech innovators. Read on for more about Jack.

July 1, 2020

Forward Thinking

Why CTV Will Anchor a Unified Sales Offering at This Year’s Upfronts

In previous years, new forms of TV were value-adds and didn’t take center stage at the upfronts. This year it’ll be the centerpiece of every successful sell-side pitch.

June 22, 2020

Data & Insights

Grocery Store Madness: How to Save Ad Budget With Smart SKU-Level Targeting

Consumer demand for products peaked during Covid-19 and a lack of real-time SKU-level retailer data kept many advertisers in the dark on inventory cycles.

June 1, 2020

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