Research & Insights

Product Sheet

In-Flight Optimization

Amobee In-Flight Optimization transforms how healthcare marketers maximize their media spend. Learn how.

Insights & Activation

Media Planning Insights & Activation Guide – What’s Trending Around The Holiday Season?

Stay up to date with the latest audience trends powered by Amobee's Brand Intelligence. Learn more.

Guide

Amobee’s
Investment Planning Playbook

It’s harder than ever for advertisers to locate a target audience, control ad frequency, and get the most value out of a campaign. Learn how technology is used to help solve the problems of cross-screen planning.

Insights & Activation

Amobee Live Event & Sports Activation Guide

Leverage Amobee’s DSP to reach those highly engaged customers and drive optimum performance for your next live sports event advertising opportunity. Download to learn more.

Product Sheet

Preferred Back To School Deal List

Discover premium back to school content with access to premium publishers Download to learn more.

Guide

The Media Buying Narrative is Broken

…and here’s how to fix it

The narrative needs to move beyond cost as the benchmark and shift to attention, frequency management, and understanding reach overlap. Learn how technology is used to guide us through a fragmented landscape.

Onesheet

Advanced Analytics for the Modern Marketer

Elevate your analytics with a tool that brings data and intelligence to the heart of your campaign decisioning. Download to learn more.

Product Sheet

The Power of Machine Learning to Enhance DSP Algorithms

Amobee’s Data Science and Engineering teams improve "platform-wide" CPA by 33% by upgrading the algorithm that predicts Action Rate to make it more accurate by utilizing machine learning. Check out the results.

Insights & Activation

Media Planning Insights and Activation Guide – Inflation & Financial Interests

Stay up to date with the latest audience trends powered by Amobee's Brand Intelligence. Learn more.

Product Sheet

Preferred Travel Channel Deal List

Enhance brand awareness with travel content from premium publishers. Download to learn more.

Product Sheet

Linear TV Planner

Linear TV Planner, underpinned by allocation-based decision science, is purpose-built for media investment in supply-constrained inventory. Download to learn more.

Success Stories

Lexus

See how Lexus and Walton Isaacson extended campaign reach to multicultural car-buyers and achieved a 30% increase in conversions.

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