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2016 Agency Survey

2016 Agency Report: Bridging the Disconnect Between Creatives and Data

2016 Agency Report: Bridging the Disconnect Between Creatives and Data

A survey of agency professionals found that the majority of respondents said they depend on data insights to inform creative messaging, but the information isn’t always accessible. In fact, more than one in three creatives said getting the brand to share data insights is their greatest challenge to producing a successful campaign, and another third cited the same issues when communicating with media agencies. There’s a disconnect between creatives and data -- both in terms of knowledge and access.

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