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Global Luxury Retailer Aces Engagement During the Holiday Season

Global Luxury Retailer Aces Engagement During the Holiday Season

During the busy holiday season, a global luxury retailer sought to engage gift-givers and to drive sales with an innovative two-pronged initiative across 10 countries.The brand leveraged the power of video to pinpoint potential audiences, then followed up with an omnichannel retargeting campaign that drove end-of-year sales. The results were phenomenal: The initiative drove a 171 percent YOY increase in global revenue.

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