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Audience Intelligence: Millennials

Greater Audience Insight Generates More Impactful Advertising

While Millennials constitute a huge opportunity for marketers, treating them as one generic audience definition can lead to missed opportunity and wasted ad spend.

Learn from Max Knight, VP of Marketing Science Services, Turn, now Amobee, how you can leverage similar cluster analysis for a greater understanding of your audience. Then, act on those insights by applying them your marketing strategy and media plan.

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