We’ve had massive progress in the last month. We have roughly 28 brands live on the Turn [ow Amobee] Marketing Platform, about 53 campaigns, about 49 Starcom employees, which translated to about 563 custom brand segments. How did we do this in 6 months? We set clear expectations for the team, but frankly it’s also because using Turn’s [Amobee’s] integrated stacks, both their DSP and DMP got us up and running faster than we could have ever imagined.
Tracey Paull - Senior Vice President of Media Activation, Starcom